TRAFFIC, the wildlife trade monitoring network, is a strategic alliance of IUCN and WWF. Its mission is to ensure that trade in wild plants and animals is not a threat to the conservation of nature.

TRAFFIC specialises in investigating and analysing wildlife trade trends, impacts and drivers; informing and supporting action by governments to enforce effective policies and laws; providing advice to the private sector on effective approaches to sustainable sourcing of wildlife; and through developing insights into consumer attitudes to guide the design of communication interventions to dissuade purchasing of illicit wildlife goods.

TRAFFIC plays a vital role in tackling illegal wildlife trade through conducting research and analysis, advocacy and awareness work and by supporting remedial action against illegal wildlife trade.



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