Jordan was selected as one of ten country sites where this strategic project will be implemented; namely Italy, France, Spain, Lebanon, Egypt, Malta, Cyprus, Greece and Tunisia. The three-year-project, which is implemented by IUCN Regional Office for West Asia (ROWA) and funded by The European Union (EU) and European Neighborhood Policy Instrument (ENPI CBC MED), aiming at developing an ecotourism model for Mediterranean Protected Areas (PAs) based on the “European Charter for Sustainable Tourism” to promote a better seasonal distribution of tourism flows.
According to the World Tourism Organization, ecotourism is a major trend with a growing Demand for consumers for packages which offer responsible travel to natural areas, conservation of the environment, and improvement of the well-being of local people. The Mediterranean area is one of the most interesting regions in the world in terms of ecotourism potential. The high diversity of landscapes and ecosystems together with the unique socio-economic and cultural mosaic provide suitable conditions for the development of ecotourism.
In order to foster the diversification of tourism offered and a better seasonal distribution of tourism flows, the Mediterranean Experience of Ecotourism (MEET) project aims to improve the sustainability and the rationalization in distribution of the tourism sector in the Mediterranean region.