To mark the International Year of Forests, the IUCN publication arborvitae asks, "How are forest values are being communicated to non-foresters?" The issue was produced in editorial partnership with CEC.
To mark the International Year of Forests, and in editorial partnership with IUCN’s Commission on Education and Communication (CEC), this issue of arborvitae takes a critical yet constructive look at how forest values are being communicated to non-foresters.
The issue opens with a joint Editorial by Stewart Maginnis, Head of IUCN’s Forest Conservation Programme and Keith Wheeler, Chair of IUCN’s Commission on Education and Communication.
In this list of contents, articles by CEC members are in bold:
Mita Sen of the UNFF Secretariat discusses the need to get across positive messages during the International Year of Forests 2011.
Peter Cairns reflects on what forests mean to the general public in the UK.
Cheryl Charles discusses how childhood experiences in nature are on the wane, and what this means for forests.
Frits Hesselink suggests how forest experts can better ‘arouse’ the general public about their subject.
‘“Every picture tells a story,” and “a picture is worth a thousand words,” but which story and which words?’ asks conservation psychologist Gene Myers
Laurie Bennett argues that doom and gloom messages on biodiversity aren’t working and should be replaced by positive messages that inspire action.
Andy Alm and Jack Byrne outline some Internet resources for knowledge sharing among the forest community.
Frits Hesselink reports on how a biodiversity communication strategy moved from one of informing forest owners to one of supporting specific changes in forest management in Estonia.
Haroldo Castro reflects on the importance – and abundance – of conservation success stories from Africa.
Juliane Zeidler looks at some of the strengths and weaknesses of visual communication for conservation.
Anna Knee and Ewa Magiera of IUCN explain the strategy behind IUCN’s International Year of Biodiversity web portal.