Mainstreaming Biological Diversity - CEPA

This eight-page publication presents the case for the work programme on communication, education and public awareness (CEPA) for the Convention on Biological Diversity. It highlights the role of communication as a policy tool. English / French / Hungarian

The role of communication as a policy tool Photo: CEC

Article 13 – Communication, Education and Public Awareness (CEPA)

The Convention on Biological Diversity recognises in Article 13 the need to create awareness
and educate the public. However it is not sufficient to simply tell people what is happening
so that they can correct what they do. The changes required of people will not come
about by rational individual choice alone. Biodiversity planners need to think differently
about using communication, education and public awareness rather than just making
scientific information available to the public.

It was written several years ago by Gwen van Boven and Frits Hesselink, and is featured here as CEC looks ahead to a CEPA side event at the October 2010 meeting of the Convention on Biological Diversity in Nagoya.

This brochure looks at:

  • Exploration of current practices and motives for change among stakeholders
  • Information
  • Motivation
  • Feedback
  • Social responsbility
  • Behaviour change
  • Social marketing

Professional networks with the expertise, experience and skills needed to build the capacity for CEPA exist. The IUCN Commission on Education and Communication advises on the use of CEPA and provides capacity building programmes for managers and policy makers. Commission members can be found around the world.

Contact the CEC Specialty Group on CEPA >>


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