The second “MEET Ecotourism product and cluster consolidation” workshop in Jordan

Local tour operators, Protected areas managers and local guides from Lebanon (Tambourine and Ehden Nature Reserve) and Jordan ( Wadi Rum Protected Area, Al Mujib reserve, Ajloun Forest reserve,Azraq reserve and Dana Nature reserve) participate in a workshop held in Aqaba and Wadi Rum in September.

Wadi rum MEET project meeting

Within the framework of MEET (Mediterranean Experience of Ecotourism) Project, IUCN ROWA organized the second MEET product and cluster consolidation workshop for new pilot actions. Between February 16th and March 22nd, 2015,the first MEET Ecotourism Product and clusters consolidation workshops was conducted by Drumm Consulting’s tourism firm by travelling to 8 countries of the MEET Project. Representatives of 20 protected areas, tour operators and service providers attended the workshop where a total of 11 products were reviewed and revised to be incorporated on the catalog and serve as the main marketing and sales material in Anglophone markets.

In June 2015 , three new pilot actions from Lebanon and Jordan joined the MEET project , 2 of these pilot Actions( Tannourine and Ehden Nature Reserve) have been chosen to be in the final trips between September and October. These Fam trips were organized by MEET secretariat to test the MEET ecotourism products by the OTOs ( Outbound tur operators) mainly from USA, UK ,Canada, and Australia to be commercialized at international level.

The third new pilot Action is Wadi Rum Protected Area which joined the project in June but started the preparation of its package in August. The main aim of this workshop was to give the opportunity for the recently joined protected areas to catch up with previously selected ones and to fine- tune the Wadi Rum MEET ‘s tentative package to be more conformed with MEET vision and goals.

The three day workshop started with a guided tour to Wadi rum protected area. During the tour , the participants had the opportunity to know more about the WRPA as World Heritage site , wander the desert , hike up the mountains and observe the historical rocks inscriptions, meet bedouins and taste the traditional Bedouin food. The workshop was conducted by the ecotourism experts and took up different related topics and themes about the Eco-tourism concept, conservation objectives, visitor’s management, Local market analysis, the role of local tour operator in MEET package, Eco-Lodge design, SWOT analysis, the ECST principles and MEET brand values. The participants exchanged their knowledge and experiences towards the MEET ecotourism products and end up with an adventurous package conformed with the MEET‘s essential nature.

For more information, kindly contact

Lubna Qaryouti

[email protected]

West Asia
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