Learning opportunity - designing market-viable ecotourism products

IUCN National Committee of the Netherlands (IUCN NL) and IUCN Business and Biodiversity Programme invite you to participate in the Learning Opportunity on Designing market viable ecotourism products (1011).

Barcelona Congress Photo: IUCN

This session will bring together conservation organizations with experience or interest in developing tourism products as part of their conservation programmes and representatives of tourism companies. It will provide an overview on three main subjects in tourism development: (1) The ecotourism potential of a site; (2) Safety in ecotourism products (3) Tourism marketing. For each theme a professional tourism business from different sides of the tourism sector will be the resource person for the participants. For more information see the attached flyer.

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