Story featured in the Made in Countdown 2010 publication: Acknowledging that organic production assures better sustainable management of resources and can increase biodiversity, Coop – the first Swiss supermarket chain – felt the need to act. The company fosters organic agriculture at various levels: it has established a close partnership with Bio Suisse (Swiss organic farmers association, www.bio-suisse.ch) and launched the organic brand Naturaplan.
Coop also finances research and sourcing projects at the Research Institute for Organic Farming (FiBL) and cooperates with Remei AG (www.remei.ch) on organic cotton project involving more than 10,000 farmers in India and Tanzania. Coop also promotes biodiversity measures in 50 organic farms in Switzerland.
For more information please see the Countdown 2010 website.