Putting a price tag on nature’s services

Yesterday, 1st December 2009, at the European Parliament Cemex and IUCN held a reception to launch “The Wealth of Nature” Conservation book. Cutting-edge science and striking photography are combined in a new book about eco-system services, biodiversity and human well-being.

The Wealth of Nature

Placing a financial value on the services and goods that nature provides is critical to guarantee that ecosystems stay healthy and continue to provide the benefits that all people depend on to survive, many of the world’s leading scientists and environmentalists have concluded in The Wealth of Nature.

IUCN Director General, Julia Marton-Lefèvre, who attended the launch at the Parliament and who wrote the foreword for the book, said: “We now recognize that the climate will change, posing new challenges and threats to nature. Conserving biodiversity will play a key role in our ability to adapt to these changes. This book is a bridge between negotiations on a climate deal at Copenhagen and the launch of the International Year of Biodiversity in 2010.”

More than twenty essays by some of the most distinguished scientists working in conservation are compiled in this publication to highlight that unsustainable economic growth has put a burden on nature’s capacity to deliver clean water, fresh air, medicines and climate regulation, among other benefits. Assigning a financial value to them is the key to mend some of the environmental impact of human activities.

CEMEX, the International Union for Conservation of Nature (IUCN), Conservation International (CI), the International League of Conservation Photographers (ILCP) and The Wild Foundation at the 9th World Wilderness Congress in Mexico (WILD9) worked together to complete this 17th title in the CEMEX Conservation Book Series.

More information about the book can be found at www.thewealthofnature.org

European Union
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