The young and the old, united by their passion for cycling and the need to reduce carbon emissions got together to launch LifeCycle Fiji on 1 May in Fiji's capital city, Suva. The President, Ratu Epeli Nailatikau, also launched into action as he cycled around the city to officially launch the initiative.
Life Cycle Fiji Initiative (LCFI), is a joint initiative of the Department of Energy (DOE) and IUCN Oceania to promote the use of non-motorised vehicles as a mode of transport and to reduce Fiji's fuel bill amongst many other positive social, environmental and economic benefits.
Participants including children, as young as four years-old, took to the streets and cycled from JJ's on the Park, along Victoria Parade, circumnavigate Albert Park and back.
Ratu Epeli said there was a need to reduce carbon emissions and save money by consuming less fuel. He added that cycling was a very effective and healthy way to keep the environment clean.
Carbon emissions from vehicle exhaust is the most common factor contributing to the Greenhouse effect.
For more information on this initiative, please contact firstname.lastname@example.org