Powered by Nature: Social media student competition aims to shape the future of energy

Students across Europe to partner with sustainability experts on public awareness campaign. Apply by 30 April.

IUCN Commission on Education and Communication and Alcoa Foundation announce the launch of the ‘Powered by Nature’ competition in which European communications students are challenged to co-create a social media campaign.

Brussels / New York, 12 February 2013 - Today, IUCN’s Commission on Education and Communication and Alcoa Foundation announced the launch of the ‘Powered by Nature’ competition in which European communications students are challenged to co-create a social media campaign. The goal of the final campaign is to help shape the future of energy. Students will work together with experts from environmental organisations and communications agencies on their final submissions.

Juliane Zeidler, Chair of the IUCN Commission on Education and Communication, explains: “Energy powers our world, our lives, our creativity, and our future. We have so many different ways to harvest the energy provided by nature, be it with renewables, muscle power or just human efficiency and creativity. It’s time we explored new ways to address energy challenges. 'Powered by Nature' gets to the heart of this online social engagement campaign.”

Communications students from eleven European countries are invited to submit their ideas for innovative communications campaigns that encourage young people to become change agents for new energy models. A jury composed of international leaders in the field of nature conservation, energy, industry and advertising, will pick the best idea from each country. All national award winners will be invited to a weeklong collaborative creativity challenge workshop in the Netherlands in August.

“Alcoa strives to address environmental challenges across industries and within our communities. Asking young people to address these in a creative way, by using technology and getting peers involved, has the potential to reach a broad range of people and effect positive change across borders,” said Paula Davis, President, Alcoa Foundation. “Our vision is that the resulting campaign will lead to the adoption of best practices in energy use.”
The ‘Powered by Nature’ award is a joint project of the IUCN Commission on Education and Communication and Alcoa Foundation. The deadline for submissions is Tuesday, 30 April 2013 at 23:59 CET.

For more information and to apply, go to www.powered-by-nature.org. Eligible countries: Belgium, France, Germany, UK, Netherlands, Spain, Iceland, Hungary, Switzerland, Italy and Norway.

‘Powered by Nature’ Media contact: Wiebke Herding, +31 61 55 073 66, media@onsubject.eu

About IUCN’s Commission on Education and Communication:
The IUCN Commission on Education and Communication (CEC) is a global network driving change for sustainability. More than 1,000 members volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN’s vision: ‘a just world that values and conserves nature’. The CEC network promotes the importance of the roles of communication, education and public awareness in the implementation of the environmental conventions. It brings together best practices, shares innovations and offers expert advice to sustainable development and conservation initiatives. CEC is a key partner for the Convention on Biological Diversity to make people aware of the values of biodiversity and the steps they can take to conserve and use it sustainably. The IUCN European Union Representative Office supports the CEC in implementing this project. For more information, visit www.iucn.org/cec and follow @IUCN_CEC on Twitter.

About Alcoa Foundation:
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US$460 million. Founded 60 years ago, Alcoa Foundation has invested more than US$570 million since 1952. In 2012, Alcoa Foundation contributed more than US$21 million to nonprofit organisations throughout the world, building innovative partnerships to improve the environment and educate tomorrow’s leaders for careers in manufacturing and engineering. The work of Alcoa Foundation is further enhanced by Alcoa’s thousands of employee volunteers who share their talents and time to make a difference in the communities where Alcoa operates. In 2012, a record 60 percent of Alcoa employees took part in more than 1,050 events across 24 countries, through the company's signature Month of Service programme, benefiting more than 450,000 people and 2,050 nonprofit organisations. For more information, visit www.alcoafoundation.com and follow @AlcoaFoundation on Twitter.


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