A new social media campaign, launched as a result of the Powered by Nature Awards, encourages people to turn off their lights and turn on their senses. With cheeky humour and simple graphics, the campaign “Better in the Dark” invites community contributions to the question: What things are better in the dark?
Once appliances are switched off, we can finally see the stars and connect to nature and the people around us. Ultimately, this will help us to save energy and take better care of our environment.
Mostly, “Better in the Dark” is an invitation to engage playfully with sustainability and experiment: What happens when we turn the switch?
The accompanying video provides one possible answer (skinny dipping). For those that need more light in this situation, it continues, LED torches might be the way to go. From the campaign description: “When the time for new light comes, we will waste no rays. The sun shall power our lives, and no longer will we burn up the dark energy from deep below.”
Powered by Nature is an award programme for European communications students to co-create a social media campaign on energy and nature. It is jointly organized by the IUCN Commission on Education and Communication and the Alcoa Foundation with the support of the IUCN European Union Representative Office. The award winners participated in a 5-day retreat on 26-30 August in Starnmeer, the Netherlands during which they co-created the social media campaign “Better in the Dark”.