Simple messages and great design are at the centre of a poster, PSA and social media campaign developed by IUCN Pakistan.
These ads raise awareness of several conservation challenges. Consider how they might inspire your own campaign -- in particular if your organization is running multiple projects and seeking to build brand awareness. In Pakistan, the campaign ran public service announcements on radio and Facebook. Ads were also printed free of charge through an MoU with Express News.
For more information, contact Madiha Aijaz, Coordinator, Communications, Education and Outreach, IUCN Pakistan