IUCN Pakistan Signs a Memorandum of Understanding with Tourism Promotion Services-Pakistan

IUCN and TPS-P aim to raise sector-wide biodiversity performance standards in the ecotourism industry.
Islamabad, Pakistan:

Country Representative IUCN Pakistan, Mr. Shah Murad Aliani and TPS-P’s CEO, Mr. Aziz Boolani after signing the MoU.

IUCN, International Union for Conservation of Nature, Pakistan and Tourism Promotion Services Pakistan Limited (TPS-P) entered into a partnership on 12 March, 2010. This association will enable both organizations to collaboratively enhance environmental conservation practices, raise sector-wide environmental performance standards in the ecotourism industry and its supply chains, while also strengthening IUCN’s capacity for leadership in integrating biodiversity into businesses.

As the world’s oldest and largest environment network, IUCN envisions a just world that values and conserves nature. It seeks to engage the business sector in working towards a sustainable global economy, through effective partnerships with the conservation community.

TPS-P is a group company of Aga Khan Foundation for Economic Development, which owns and manages the Serena Group of hotels in Pakistan. TPS-P’s Social and Environment Sustainability Policy commits to sustainable development, with environmental responsibility being a core value for business. The company practices responsible attitude towards energy conservation, waste reduction and recycling, control of sewage disposal, environmental conservation, air emission and pollutants control, ecological conservation, and self sustainable natural environment. The company also manages some of the well known national heritage properties in Pakistan, including Hunza Baltit Inn and the Shigar Fort Residence.

TPS-P’s formal partnership with IUCN will help capitalize on the experience of both organizations in the area of ecotourism development, and will facilitate efforts in underserved regions of Pakistan, in order to develop the true potential for tourism.

With a similar perspective, Shah Murad Aliani, IUCN Pakistan Country Representative stated, “I believe that this MoU will contribute substantively to promote the adoption of good business practices of biodiversity dependent businesses, such as hotel and tourism, which will help minimize their environmental footprint”.

The agreement signed by Mr. Shah Murad Aliani and TPS-P’s CEO, Mr. Aziz Boolani will provide the bases for future collaboration to strengthen institutional capacities, while also enhancing the efficiency and effectiveness in advancing the corporate environmental and social responsibility agenda.

For more information, please contact:

Haani Jamal Khan
Business and BioDiversity Programme
1 Bath Island Road
Karachi 75530
Tel: 92 (21) 35861540/41/42
Fax: 92 (21) 35861448

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