Ecotourism in Mediterranean Protected Areas promoted at the World Travel Market

The Mediterranean Experience of Ecotourism (MEET) project was exhibited their catalogue of 12 ecotourism packages at the London World Travel Market (WTM) held on 2-5 November at Excel London. WTM is the leading global event for the travel industry, attracting over 50,000 travel industry professionals, government ministers and international press.

MEET stand at the London World Travel Market

The MEET Network shared a stand with sister project Sustainability & Tourism in the Mediterranean (S & T Med), both of which are financed by the European Union ENPI- CBC MED Programme. Each of the projects have worked to develop Destination Management Organisations (DMOs) to manage and monitor the impacts of tourism within their protected areas, and the MEET in particular is taking advantage of its presence at the WTM to network and promote its catalogue of ecotourism packages to international outbound tour operators.

Moreover, the MEET team participated in a series of speed networking sessions, responsible tourism roundtables and other events and presentations, including the 2015 WTM Responsible Tourism Awards, held on Wednesday November 4th in celebration of World Responsible Tourism Day. The events included key speakers such as United Nations World Tourism Organisation (UNWTO) Secretary General Dr. Taleb Rifai, who shared some particularly inspiring words during a seminar on peace and tourism.

It was a networking and promotion opportunity for the association of protected area management agencies that have come together as the MEET Network, represented by their Secretariat based at the IUCN Centre for Mediterranean Cooperation.

Participation in the travel market event has also meant that MEET could harness the opportunity to further establish itself in the international market of responsible tourism and set the basis for strategic partnerships with international outbound tour operators from their target markets (Australia, USA, UK and Canada), as well as collaborations with associations such as the adventure travel trade association (ATTA) and other initiatives that prioritize conservation and development of local communities through tourism.


For further info: Natalie Lorbartolo

Work area: 
Protected Areas
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