Call for Application: Documentary films on Mangrove and Markets (M&M) project

IUCN Viet Nam and SNV are calling for application of documentary film proposals under project "Mangroves and Promoting Ecosystem-based Adaptation through Mangrove Restoration and Sustainable Use in Thailand and Vietnam Mangroves & Market” (M &M). The submission deadline is at 05.30 p.m on 4 April 2014. Please refer to the below Terms of Reference for the details: 

A local villager planting mangroves at Ngoc Hien District, Ca Mau Province Photo: IUCN Viet Nam

Introduction to MAM

Vietnam has lost half its mangroves over the past 30 years, more recently as a result of clearing for shrimp ponds. This has serious consequences: mangroves protect against tidal waves and storm surges; they are vital fish nursery-grounds; they provide timber, honey, and other products; and they raise land levels by trapping sediment. They also have high carbon content relative to other forest types. Healthy mangroves thus make important contributions to both climate change adaptation and mitigation. The project will be introduced in Ca Mau province, Vietnam and Chanthaburi province, Thailand. Ca Mau has been selected because of its high-value tiger shrimp industry, and Chanthaburi because of its experience in rehabilitation of abandoned shrimp farms and linking shrimp farmers to certified supply chains. Within Ca Mau, Ngoc Hien district has been identified because of its extensive mangrove cover, but also due to the rapid rate of mangrove clearing and degradation.

To help reverse this trend the project will support the authorities to access markets to pay for the multiple benefits which mangroves provide. This will be achieved by implementing four complimentary Work Packages:

  1. Work with shrimp importers, traders and farmers to introduce ecologically sound shrimp production in areas of high deforestation and degradation.This will bring job and income opportunities to the local communities, while reducing pressure on the mangrove areas.
  2. Restoration of mangroves in the coastal protection zone with a focus on abandoned shrimp farms. Activities will be introduced in tandem with the BMU supported ENRICH project which is piloting mangrove restoration in Ca Mau.
  3. Accessing carbon finance; this will be secured through the expected reduction in deforestation and degradation as a result of a switch to higher shrimp production standards and through rehabilitation of abandoned shrimp farms.
  4. To ensure replication of results the project will also work on the drafting and introduction of a national policy in Vietnam that provides the legal basis for mangrove payment for environmental services (PES) systems. This will build on the ongoing efforts by the Ministry of Agriculture and Rural Development, IUCN and GIZ.

The project will be conducted over three and a half years (from 2012-2015) with funding from the International Climate Initiative (ICI) of the German Federal Ministry for the Environment, Nature
Conservation and Nuclear Safety (BMU).

Documentary project

Objectives: This documentary will be produced as marketing tool to 1): promote ecologically sound shrimp production in areas of high deforestation and degradation; 2) provide an overview of the MAM project to raise public awareness of the project


  • Local governments and related departments and branches
  • Donors
  • Shrimp importers, traders and farmers
  • Local community

Language: Vietnamese (with English subtitle)

Diffusion channels

  • Websites, YouTube, Facebook, Linkedin, Twitter
  • Events


  • A 7 to 10-minute documentary on organic shrimp production in Ca Mau
  • A 2-minute commercial video on MAM project


  • Call for proposals: 31 March – 4 April 2014
  • Selection of film crew: 7 – 11 April 2014
  • Contract signing: 21 April 2014
  • Project implementation (including two trips to Ca Mau, interview in HCMC and Ca Mau): 28 April – 9 May 2014
  • Final products delivered: 15 June 2014


  • Professional film producer with at least 5 year experience of producing documentaries/video clips.
  • Demonstrated technical capacity of producing the required deliverables, including writing scripts; directing; interviewing different stakeholders (SNV, IUCN, VNForest, Institute for Marketecology (IMO), Department of Agriculture and Rural Development of Ca Mau province, shrimp importers, traders and farmers); shooting; editing; and finishing within the required timeline.


Interested companies and individuals are invited to send their expression of interest, technical and financial proposals with proven track records in English or Vietnamese at 05.30 p.m on 4 April 2014 to Ms. Nguyen Dao Tuyet Nga ( and Ms. Nguyen Thuy Anh (

Work area: 
Marine and Coastal Ecosystems
Viet Nam
Viet Nam
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