IYB wins the Green Award as best global environmental campaign

07 December 2010 | News story

With the slogan “Biodiversity is Life. Biodiversity is our Life”, the United Nations International Year of Biodiversity (IYB) won the coveted 2010 Green Award for best Global Campaign in recognition of the strength of a campaign that inspired activities throughout the world that showcase the value and beauty of biodiversity. IUCN is delighted to have been involved with creating the slogan and logo.

The award ceremony took place at London’s Natural History Museum on 2 December with more than 400 guests. The ceremony was attended by Sir David Attenborough, Britain’s best loved naturalist with more than 50 years of broadcast experience including the BBC Life series.

“The celebrations organized for the International Year of Biodiversity by the citizens and Governments of 191 countries and partners around the world have been an extraordinary human experience aimed at reconnecting people with nature. It has demonstrated the resolve of the people of the world to protect life on Earth,” said Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity. “The 2010 Green Award is recognition of and tribute paid to people of the world for this achievement.”

IUCN through its Countdown initiative worked with Futerra Sustainability Communications to create the logo and slogan for the campaign.

For more information about the Award please download the Press Release.