IUCN, the International Union for Conservation of Nature

Watch IUCN Director General Julia Marton-Lefèvre explain why IUCN engages in business.

IUCN's relationship with Holcim, one of the leading suppliers of cement and aggregates, aims at developing robust ecosystem conservation standards for the Holcim Group.

This video, produced by IUCN in partnership with Accor, the European leader in hotels, is designed to make the hotel industry more aware of the importance of biodiversity.