Communications Guidelines for the International Year of Biodiversity
03 November 2009 | News story
Communication guidelines from the Secretariat of the Convention on Biological Diversity invite all partners of the CBD to communicate strong messages that inspire action.
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Introduction to the International Year of Biodiversity
The United Nations General Assembly declared that 2010 will be the International Year of Biodiversity (IYB), and will help raise awareness of the importance of biodiversity all over the world. It is an opportunity to:
- Stress the importance of biodiversity for our well-being.
- Reflect on our achievements to safeguard biodiversity so far.
- Encourage a redoubling of our efforts to reduce the rate of biodiversity loss.
Saving biodiversity requires effort from everyone. Through activities around the world, the global community will work together to ensure a sustainable future for us all.
The Secretariat of the Convention on Biological Diversity is the focal point for the International Year of Biodiversity. Established at the Earth Summit in Rio de Janeiro in 1992, the Convention on Biological Diversity (CBD) is an international treaty for the conservation and sustainable use of biodiversity and the equitable sharing of the multiple benefits of biodiversity. With 193 Parties, the CBD has near-universal participation.
Goals of the International Year of Biodiversity 2010
Through the International Year of Biodiversity 2010 we hope to reflect the goals of organizations working all over the world to safeguard biodiversity. As such, the objectives of the International Year of Biodiversity 2010 are as follows:
- Enhance public awareness of the importance of safeguarding biodiversity and of the underlying threats to biodiversity.
- Raise awareness of the accomplishments to save biodiversity that have already been realized by communities and governments.
- Encourage individuals, organizations and governments to take the immediate steps needed to halt the loss of biodiversity.
- Promote innovative solutions to reduce the threats to biodiversity.
- Start dialogue between stakeholders for the steps to be taken in the post-2010 period.
Who are we talking to?
It is you, the partners of the CBD, who we are talking to directly. We need your help to spread the messages and brand identity we have created for the International Year of Biodiversity to all your relevant stakeholders. This will ensure significant action is taken worldwide to halt the loss of biodiversity.
It is up to you to target your members, associates and stakeholders. The International Year of Biodiversity messages and brand identity we have created can be used as a platform to communicate your own actions to your audiences.
Why we need you
The International Year of Biodiversity 2010 is a global campaign designed to encourage worldwide action to safeguard biodiversity.
This is a significant challenge. To be successful, we need to inspire action from all sectors, all over the world. To do this, we need to work together to communicate consistent, compelling messages to our shared audience targets. We will provide the communications tools to help organizations like yours, that are already doing great work, to urge others to take action as well.
No one knows the challenges you face as well as you do. We want to use your knowledge and expertise to make sure the action we take is big enough and bold enough to make a real difference. Together we can safeguard the biodiversity on which we all depend.
What will the International Year of Biodiversity 2010 do for you?
Safeguarding biodiversity requires action at all levels: government, business, the public and the individual. Hundreds of organizations around the world are running campaigns to encourage these groups to take action to safeguard biodiversity.
The International Year of Biodiversity 2010 aims to reflect upon their achievements, celebrate their successes, and support them in their actions. We aim to do this by building a foundation of knowledge around what biodiversity means, and why safeguarding it is so important. This will provide a platform for you to get your own message out.
We want to help you talk about your work on safeguarding biodiversity. Above all, we want to make sure that your ‘call to action’ is as effective as possible, and that your plans for safeguarding biodiversity beyond 2010 start from a position of strength.
The Secretariat of the Convention on Biological Diversity is the focal point for the International Year of Biodiversity.
Secretariat of the Convention on Biological Diversity
413, Saint Jacques Street, suite 800
Montreal, Quebec, H2Y 1N9