B for Barcelona, biodiversity and beauty
05 December 2007 | News story
The logo for the next IUCN World Conservation Congress has been officially unveiled. The Congress, to be held in Barcelona from 5-14 October 2008, will celebrate diversity and how natural diversity underpins social, cultural and economic diversity.
Taking inspiration from Gaudí, one of Spain and Catalonia’s most celebrated and iconic artists - and a leading proponent in his day of sustainability and recycling – the logo shows that many small pieces can, together, make something beautiful.
Forming a B for Barcelona, biodiversity and beauty, the logo is a vibrant metaphor for the importance of diversity in our world.
Designed by leading Barcelona agency Vinizius, part of the Young and Rubicam group, the logo also strongly hints at the combined power of many individual actions, from people or organizations, which together can make a big difference to how we live and work on this planet. The logo also highlights how IUCN, as a union of many small parts, is making a big difference to the world.
Jointly hosted by the governments of Spain and Catalonia, the Congress in Barcelona will welcome more than 8,000 attendees to share, debate, negotiate and commit to putting diversity and sustainability at the heart of decision-making around the world.