arborvitae Issue 42 - Communicating Forest Values

  • What is a forest? ...at best something nice to look at, somewhere to walk their dog, a refuge from the hurly-burly of daily life.
  • How sexy are forests? as a forest expert...you have to realise that most people take decisions not based on the head, but on the heart, guts and sex.
  • Perspective: ...kill the extinction message. The 'Love' message trumps the 'Loss' message for grabbing the public's attention.
arborvitae 42 - La comunicación sobre el valor de los bosques Photo: IUCN/Cartoonstock

"To mark the International Year of Forests, and in editorial partnership with IUCN’s Commission on Education and Communication (CEC), this special full-colour issue of arborvitae takes a critical yet constructive look at how forest values are being communicated to non-foresters. One theme that runs through several articles is the need to recognize and respond to people’s emotional connections to forests; another is the powerful impact of photographs to inspire readers to act on written messages. With these points in mind, we invite you to try an exercise in ‘relating to your audience’ and look at the colour photos on the centre pages of this issue using your heart rather than your head, to see what they say to you."

 

Stewart Maginnis, Head of IUCN's Forest Conversation Programme

and

Keith Wheeler, Chair of IUCN's Commission on Education and Communication

 

Contents

2 Editorial

3 International initiative: International Year of Forests

4-7 Forests: an image problem? What is a forest? How to get a child to love a forest? How sexy

are forests?

8-9 Images for forest conservation

10 Perspective: Love not loss

11 Learning: Web-based learning for forestry professionals

12-15 Communications cases: Communicating biodiversity to private forest owners in Estonia, Calling attention to Africa’s bright side, When a spotlight is needed, A communications success story from the International Year of Biodiversity

16 The interview: Janaka de Silva

Work area: 
Business
Business
Climate Change
WBCSD
Economics
Ecosystems
Energy
Forests
Climate Change
Members
Social Policy
Water
Protected Areas
Social Policy
Forests
Livelihoods
Coastal Livelihoods
Ecosystems
Livelihoods
Water
Forests
Biodiversity
Climate Change
Energy
Members
Forests
Water
Wetlands
Members
World Heritage
Forests
Location: 
Asia
South America
Mesoamerica
North America
Europe
Mediterranean
East and Southern Africa
West and Central Africa
West Asia
Oceania
Bangladesh
Botswana
China
Lao PDR
Mauritanie
Mozambique
Nepal
Pakistan
South Africa
Sri Lanka
Viet Nam
Asia
Zambia
Zimbabwe
Southern Caucasus
South America
Thailand
Cambodia
Asia
Asia
Burkina Faso
Cameroun
République Démocratique du Congo
Ghana
Guinée Bissau
Mali
Sénégal
Nigéria
West and Central Africa
India
Caribbean
West and Central Africa
West Asia
North America
Asia
Liberia
Niger
Mediterranean
Project and Initiatives: 
Mangroves for the Future 
Mekong Dialogues
Go to top