IUCN and Shell have launched a joint project to increase general understanding and use of the IUCN Red List, including within the business sector.
The joint project has three main objectives:
1. To increase general understanding and use of the IUCN Red List, including training the business sector in the Red List’s use and application
2. To build IUCN’s capacity as a leader in biodiversity knowledge and training
3. To continue to grow and improve the IUCN Red List as the most authoritative source of biodiversity data and a tool for objective monitoring.