- Raise awareness on marine and coastal conservation issues beyond the conservation community.
- Showcase individual contributions to coastal and marine conservation.
- Create additional momentum for future action in marine and coastal conservation.
- Effectively engage, mobilize and empower the IUCN constituency and its partner network.
Sailing to Barcelona is an initiative in partnership with Countdown 2010 for Marine Ecosystems, to help communicate the international targets for 2010 on biodiversity and 2012 on marine protected areas. The initiative has joined efforts with Antinea Foundation, an international foundation dedicated to raising awareness on, and building partnerships for, marine stewardship.