Body pop for polar bears! IUCN Member launches 'Creative Climate Change Challenge' for young people

22 February 2012 | News story

Wildlife charity Wildscreen, an IUCN Member, has launched a creative communications competition to raise awareness amongst young people about animals and plants affected by climate change.

Whether it’s body popping for polar bears, rapping for ringed seals or painting for penguins, Wildscreen is encouraging young people to get creative and inspire friends and family to do their bit and act on climate change. Youngsters are asked to choose a climate change mascot, whether it be the polar bear, koala or emperor penguin, and let their creativity run wild! They can paint, draw, sing, knit or even rap, embracing their creativity to come up with an innovative and exciting way of engaging others with climate change, with the very best entries being showcased on the ARKive website.

Richard Edwards, Wildscreen Chief Executive, said: “Wildscreen’s mission is to use the power of wildlife imagery to inspire the global community to discover, value and protect the natural world, and we are always exploring innovative ways of reaching even greater audiences. By empowering and encouraging young people to use their creative communication skills, we hope to highlight the impacts of climate change on the natural world, to a new and important audience.”

Wildscreen’s flagship initiative ARKive is a unique online collection of the very best films and photographs of the world’s wildlife, providing a stunning audio-visual record of life on Earth, freely accessible to all at www.arkive.org. As well as being packed full with over 14,000 multimedia species profiles, over 90,000 photos and videos, as well as engaging education resources, ARKive also helps you to learn more about climate change and the species it affects through its special climate change section.

Find out more about the Creative Climate Change Challenge and how to enter at: www.arkive.org/climatechangechallenge

For further information please contact:

Lucie Muir, ARKive Content Manager; t. +44 117 328 5959, e. lucie.muir@wildscreen.org.uk