The Fred Packard Award is named for the individual who served as Secretary to the World Commission on Protected Areas in the early 1970s. He established an award in recognition of "valour" which has been used to recognize rangers who lost their lives in defence of wildlife and protected areas.
The Packard Award is made to individuals or groups to recognize outstanding service to protected areas. This award recognizes both protected area professionals and organizations. The award includes a certificate. Cash prizes are issued under certain circumstances. Since 2003, cash prizes have been given to the families of rangers who have lost their lives in the course of their duties. Nominations can be accepted for any individual (or group of individuals) who has provided exceptional service in protected areas above and beyond the call of duty.