Tiger Conservation Communication: CEPA Workshop in Sundarbans
06 May 2010 | News story
CEC members Frits Hesselink and Malcolm Whitehead facilitated a five-day CEPA workshop on board a boat cruising the Sundarbans. It was strategic communication planning meeting of the Tiger Action Plan, launched by the Wildlife Trust of Bangladesh, and inspired by the CEPA Toolkit.
At the end of last year 2009 the Forest Department and the Wildlife Trust of Bangladesh had launched the Tiger Action Plan 2010 – 2017. Inspired by the CEPA toolkit they had included a number of strategic communication activities. To start implementing them they organized In February 2010 a round table with a range of stakeholders to build a platform for collaboration and lay the building bricks for a tiger conservation communication roadmap.
The 5-day planning workshop was held on board the MV Aboshar - cruising through the Sundarbans – for five days and was jointly arranged by the Wildlife Trust of Bangladesh (WTB), Guide Tours Ltd and was funded by the United States Fish and Wildlife Service. CEC members Frits Hesselink and Malcolm Whitehead facilitated the workshop. It changed the perspective of participants from a supply- to a demand oriented approach.
Participants actively engaged with local stakeholders and out-posted rangers. They prioritised key areas for change where communication could play a role. First steps are to better research local audiences and start building strategic communication capacity in the forest department. And use new media to keep the network going and growing. Mid May they will hold a second meeting in Dhaka to detail the planning of interventions. The Wildlife Trust of Bangladesh also briefed the Minister for his talks with his Indian counter part on joint measures to protect the Sundarban mangroves and the tiger.